Bandcamp for Record Labels
A helpful guide for record labels selling and promoting music on Bandcamp.com
What is Bandcamp?
Maybe you need someone to explain exactly what this platform is, and why it’s important for labels, artists, and music fans…
5 Mistakes Record Labels Make
When Using Bandcamp
Here are a few simple things you can do to increase the opportunities for fans support your artists!
Not having product images.
Make sure you take nice photos or product mockups of your merchandise (t-shirt, hats, posters, etc) as well as your music products (vinyl, cassettes, CDs). Give the customers something to get excited about receiving in the mail.
Not submitting your release to Bandcamp editorial.
Check out the link below and make sure you submit your new single/album/EP to the Bandcamp staff to be considered for Bandcamp Daily and Bandcamp Weekly. Make sure to give them 2-3 months lead time for new releases!
Not utilizing the mailing list feature.
You can easily and instantly send messages directly to the fans and supporters of your record label. Make sure you use this feature by letting them know about new releases and upcoming promotions!
Failing to add Bonus Items
Increase the chances of a fans supporting your artists by offering something they can’t get from streaming. Like a PDF of the album’s lyrics or bonus songs.
Failing to Provide a Bandcamp Window
It’s also a great idea to give Bandcamp an early release window as a way to earn more off of your true fans! Set the album for sale a day or week early on Bandcamp and secretly alert your followers or your mailing list.
Watch this tutorial on how to utilize Bandcamp for your Record Label.
Let’s talk about 5 mistakes I see record labels making on Bandcamp!
Bandcamp Basics
for Record Labels
A new Micro Course to help you get started and build strategies on Bandcamp.
Free Photoshop Vinyl Mockup
Download our free resource for record labels and DIY musicians.
Get more out of Bandcamp.
Access their guide to being more effective on the platform.
Click here to submit your music to their editorial team!
Bandcamp FAQs
How much do they take?
Bandcamp simply takes a 10% revenue share of these sales. There’s also payment processing fees from Paypal…
Do I need Bandcamp for Labels?
You can get by without it for quite a while. However, they offer cool features like batch-uploads and centralized stats.
Do I need to use Bandcamp?
Spotify and AppleMusic are great for passive listeners, but Bandcamp is an even better way for active fans to support our artists in a more intimate and impactful way.
Listen to my interview with Bandcamp.
In this episode of the podcast, I talk with Andrew Jervis, the Chief Curator of Bandcamp!
More tools for indie record labels…
Online Courses
The complete in-depth course on how to pick a name, build a brand, find artists, sign artists, and manage your album campaigns!
Helpful Templates
Layered and customizable Photoshop and Canva templates to help you improve your label’s social media strategy.
Record Label Books
A brand new resource available exclusively on Amazon to help you learn the ins and outs of launching a successful record label.
Bandcamp Best Practices
Finally, in this video, I talk about 5 Bandcamp best practices that you need to make sure you’re doing if you want your music to get discovered!