How to Start a Record Label

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record label checklist

31 practical tips to help you get your record label off the ground!

How to start a record label checklist

Record Label FAQs

How much does it cost to start a record label?

I suppose it’s possible to say that it can cost “nothing” but that would probably limit your marketing abilities and your distribution reach. A digital-only label releasing exclusively on Bandcamp can start a label for almost zero dollars assuming you have a logo. On the other end of the spectrum, if you had an endless budget you could give your artist a $10,000 advance, register your trademark for $2000, hire a music attorney for $1000 to draw up a contract, press a vinyl run of 300 records for $2500, and hire a publicist for another $2500. Somewhere in between is entirely up to you and your available budget.

How much does a label take from the artist?

Major labels have been known to take upwards of 90% of net sales. Mid-size independents royalty rates average between 50-75%. The most common royalty share amongst small indie labels is 50/50. You can even offer a more lopsided royalty in favor of your artist, something like 35% for the label and 65% for the artist. Check this out for some help with managing your record label’s royalties…

How do I get my music on Spotify, AppleMusic, etc?

At the time of writing this, there isn’t any way to upload directly to one of these services. Instead, you have to use an aggregator like CDBaby, DistroKid, Ditto, Tunecore, etc. There are plenty of blogs online that will break down the pros and cons of those services. You can expect to pay a one-time fee per album/single or an annual fee to keep your music up online. The good thing about these services is that they will upload to all of the many DSPs (Digital Service Providers) across the globe, including any future DSPs that come to market.

RECORD LABEL

ACADEMY

Simple strategies that will help you
earn a living telling people about great music!

RECORD LABEL

ACADEMY

Instant Lifetime Access to all our courses, books, and templates!

Record Label Academy - (Every Single Product!)
$297.00

Starting a record label business is exciting, but also overwhelming…

Where should you begin? What is essential and what is a waste of time?

Our courses and tools are here to help demystify the process, and to provide you with a step-by-step plan!

Included in The Record Label Academy - Premium Edition

  • Your “Start Here” Guide

  • How to Start a Record Label (Online Course)

  • Marketing for Record Labels (Online Course)

  • Profitable Record Label (Online Course)

  • Record Label Decision Tool (Online Course)

  • New Release Blueprint (Online Course)

  • 10x Micro Courses (Sync Licensing, Music Publishing, Bandcamp Basics, Spotify Basics, Pressing Vinyl, Email Marketing, Income Generating, Social Media, Artwork + Design, Web Design)

  • 8x Micro Books (Email Marketing, Music Publishing, Sync Licensing, Web Design, Artwork + Design, Spotify Basics, Bandcamp Basics, Pressing Vinyl)

  • Record Label Business Plan Template - Premium Version

  • How to Start a Record Label (eBook)

  • Marketing for Record Labels (eBook)

  • Why We (Still) Need Record Labels (eBook)

Don’t listen to bad advice, don’t get overwhelmed with information, and don’t waste money!

Tackle one music industry topic at a time until you’ve built a record label that is bespoke to who you are as a music curator and fan!

A record label that allows you to earn a living telling people about great music!

Let’s get started!

    • How to Start a Record Label (Online Course)

    • Record Label Marketing Strategies (Online Course)

    • Record Label Decision Tool (Online Course)

    • Profitable Record Label (Online Course)

    • All 8 Micro Courses

    • All 8 Micro eBooks

    • How to Start a Record Label (eBook)

    • Record Label Marketing Strategies (eBook)

    • Tons of bonus templates and extra resources

RECORD LABEL

ACADEMY

Instant Lifetime Access to all our courses, books, and templates!

The Record Label Academy - (4 Month Payment Plan)
$77.00 every month for 4 months

Starting a record label business is exciting, but also overwhelming…

Where should you begin? What is essential and what is a waste of time?

Our courses and tools are here to help demystify the process, and to provide you with a step-by-step plan!

Included in The Record Label Academy - Premium Edition

  • Your “Start Here” Guide

  • How to Start a Record Label (Online Course)

  • Marketing for Record Labels (Online Course)

  • Profitable Record Label (Online Course)

  • Record Label Decision Tool (Online Course)

  • New Release Blueprint (Online Course)

  • 10x Micro Courses (Sync Licensing, Music Publishing, Bandcamp Basics, Spotify Basics, Pressing Vinyl, Email Marketing, Income Generating, Social Media, Artwork + Design, Web Design)

  • 8x Micro Books (Email Marketing, Music Publishing, Sync Licensing, Web Design, Artwork + Design, Spotify Basics, Bandcamp Basics, Pressing Vinyl)

  • Record Label Business Plan Template - Premium Version

  • How to Start a Record Label (eBook)

  • Marketing for Record Labels (eBook)

  • Why We (Still) Need Record Labels (eBook)

Don’t listen to bad advice, don’t get overwhelmed with information, and don’t waste money!

Tackle one music industry topic at a time until you’ve built a record label that is bespoke to who you are as a music curator and fan!

A record label that allows you to earn a living telling people about great music!

Let’s get started!

    • How to Start a Record Label (Online Course)

    • Record Label Marketing Strategies (Online Course)

    • Record Label Decision Tool (Online Course)

    • Profitable Record Label (Online Course)

    • All 8 Micro Courses

    • All 8 Micro eBooks

    • How to Start a Record Label (eBook)

    • Record Label Marketing Strategies (eBook)

    • Tons of bonus templates and extra resources

How to Start a Record Label With No Money…

Let's talk about how to start a new music record label with no money and very little time! Watch this video…

 

Download the FREE Record Label Toolkit

Includes recording contract template, social media templates, marketing checklists, a detailed workbook, and more!

Other Record Labels Podcast

Featuring interviews with…