One of the most iconic ways you can utilize a hype sticker is by designing them in a consistent template that you reuse on subsequent releases.

This establishes your record label’s brand in shops, and starts to connect all of your releases scattered around the record store.

Use this space to describe the physical product itself. In most cases, the record is locked in cellophane, so potential buyers can’t see the color of the vinyl.

Describe the quality of the material, the color of the vinyl, or what else is inside!

A novel idea you can try is to include a QR code on the sticker that links to a sample of the music (Spotify, YouTube, or your own landing page).

This allows the music fan to hear the record’s sound right there on the shop floor!

This is the best way to utilize the hype sticker: briefly describe the sound of your album, the instrumentation, and the unique combinations of genres.

Be sure to write an intriguing description in a way that piques curiosity!

You can also use this space to talk about the band members, the producer, how the album was recorded, the instruments, or anything related to the production that you think may attract a buyer.

If it’s a audiophile record, talk about the quality of sound, weight of vinyl, etc.

Talk about who this artist is and why a music fan should care about them.

Perhaps a great photo of them or the band. Maybe even a candid, blank and white shot in the studio recording the album.

This can include the barcode, record label logo, limited quantity indicator, or copyright details.

This takes care of the necessary, yet unattractive details that will allow your jacket design to stay clean and minimal!