Record Label
Marketing Strategies

Course Content Portal

Congratulations on joining the course!

Stream the modules below or download them as video files, audio-only files, or PDF slides.
More course materials and resources are located at the bottom of the page.

Video Modules

Module 1: Record Label Marketing Introduction

Module 2: Building a Release Plan From Scratch

Module 3: Making the Most of Your Releases

Module 4: Creating a Press One-Sheet

Module 5: Email Marketing For Record Labels

Module 6: Improving Your Label’s Web Presence

Module 7: Branding Your Album Artwork

Module 8: Spotify for Artists Walkthrough

Module 9: 12 Month Promotional Strategy

Module 10: Conclusion

Module 1: Record Label Marketing Introduction

How to maximize your learning through the course content, modules, and materials.

Download Video File (MP4)
Download Audio-Only File (MP3)
Download Course Slides (PDF)

Module 2: How to Build a Release Plan From Scratch

A step-by-step guide to planning your album release campaign.

Download Video File (MP4)
Download Audio-Only File (MP3)
Download Course Slides (PDF)

Module 3: Making the Most of Your Releases

How to amortize the financial costs and efforts of making a record.

Download Video File (MP4)
Download Audio-Only File (MP3)
Download Course Slides (PDF)

Module 4: Creating a Press One-Sheet

How to make a centralized press document to help promote your upcoming new releases.

Download Video File (MP4)
Download Course Slides (PDF)

Module 5: Email Marketing for Record Labels

An overview on how to leverage email to promote your artists and releases.

Download Video File (MP4)
Download Audio-Only File (MP3)
Download Course Slides (PDF)

Module 6: Improving Your Label’s Web Presence

12 easy things we can do to optimize our record label’s web properties

Download Video File (MP4)
Download Audio-Only File (MP3)
Download Course Slides (PDF)

Module 7: Branding Your Album Artwork

How to build an album campaign with visual and aesthetic consistency

Download Video File (MP4)
Download Course Slides (PDF)

Module 8: Spotify for Artists Walkthrough

A step-by-step guide to help you submit your new single to the Spotify editorial team

Download Video File (MP4)

Module 9: 12 Month Promotional Strategy

How to plan a year’s worth of label promo!

Download Video File (MP4)
Download Module Slides (PDF)
Download Promo Templates (PDF)

Module 10: Conclusion

Course summary and call to action.

Download Video File (MP4)
Download Audio-Only File (MP3)

Course Materials

Course Outline

Click here to download PDF outline.

On-Boarding Info Sheet & Pitch List

Click here to download Word/Excel files,

Release Plan Worksheet

Click here to download PDF worksheet.

Press One-Sheet Templates

Click here to download ZIP file.

12 Month Promotional Strategy Template

Click here to download PDF templates.

Marketing Checklist

Click here to download PDF checklist.

Album Artwork Checklist

Click here to download PDF checklist.

Sample Workback Schedule

Click here to download Microsoft Excel file.

Web Presence Checklist

Click here to download PDF checklist.

Extra Resources

Release RoadmapClick here to download PDF — Release Roadmap
Click here to download PDF

A Guide to Running a Record LabelClick here to download PDF guide — A Guide to Running a Record Label
Click here to download PDF guide

Cassette & Vinyl Product MockupsClick here to download Photoshop (PSD) files — Cassette & Vinyl Product Mockups
Click here to download Photoshop (PSD) files

Partner Resources

Promoly Press Emails15% OFF SUBSCRIPTIONClick here to learn more — Promoly Press Emails
15% OFF SUBSCRIPTION
Click here to learn more

Precision Record Pressing$100 OFF Pressing VinylClick here to download the coupon — Precision Record Pressing
$100 OFF Pressing Vinyl
Click here to download the coupon

Infinite Catalog Royalty Software20% OFF SUBSCRIPTIONClick here to learn more — Infinite Catalog Royalty Software
20% OFF SUBSCRIPTION
Click here to learn more

Squarespace Websites10% OFF SUBSCRIPTIONClick here and use the code “PARTNER10” — Squarespace Websites
10% OFF SUBSCRIPTION
Click here and use the code “PARTNER10”

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