New Release Blueprint

Releasing music is no longer just about making great songs—it’s about creating a strategic and intentional plan that gives those songs the best chance to be heard.

COURSE PORTAL

What you’ll learn…

- How to navigate and get the most out of the course
- Why great music often gets ignored
- The 5 most common reasons new releases fail
- The importance of lead time, momentum, and follow-through
- A reality check on quality: how to assess if the music is truly ready

- How to assess if your music is ready for release
- How to choose a smart, strategic release date
- What lead time really means—and how much you need
- Creating a detailed workback schedule (with real examples)
- Defining measurable goals for your release (streams, sales, followers, etc.)
- Organizing assets: artwork, lyrics, metadata, audio files, press materials
- Choosing the right digital distributor (and understanding physical options)

- Writing and sending effective press pitches
- Building a simple but powerful press list and one-sheet
- Generating authentic marketing opportunities before and after release day
- Finding your unique promotional angle (without gimmicks)
- Planning a post-release campaign that sustains momentum
- When (and if) you should spend money on promotion—ads, PR, playlists

MODULE 1: INTRO TO YOUR NEW RELEASE

Why Good Music Isn’t Enough

How to navigate and get the most out of the course
Why great music often gets ignored
The 5 most common reasons new releases fail
The importance of lead time, momentum, and follow-through
A reality check on quality: how to assess if the music is truly ready

MODULE 2: PREPARING YOUR NEW RELEASE

Laying the Groundwork for a Successful Launch

How to assess if your music is ready for release
How to choose a smart, strategic release date
What lead time really means—and how much you need
Creating a detailed workback schedule (with real examples)
Defining measurable goals for your release (streams, sales, followers, etc.)
Organizing assets: artwork, lyrics, metadata, audio files, press materials
Choosing the right digital distributor (and understanding physical options)

MODULE 3: PROMOTING YOUR NEW RELEASE

Making Noise and Getting Noticed

Writing and sending effective press pitches
Building a simple but powerful press list and one-sheet
Generating authentic marketing opportunities before and after release day
Finding your unique promotional angle (without gimmicks)
Planning a post-release campaign that sustains momentum
When (and if) you should spend money on promotion—ads, PR, playlists

MODULE 4: HELP WITH YOUR NEW RELEASE

Extras, Deep Dives, and Frequently Asked Questions

Where to find more help on topics like sync licensing, metadata, and cover songs
Tips on pressing vinyl and handling test pressings
Using platforms like Groover for pitching
How to manage ISRCs, barcodes, and other music metadata
Additional tools, templates, and resources to support your future releases

Releasing music is no longer just about making great songs—it’s about creating a strategic and intentional plan that gives those songs the best chance to be heard.

The NEW RELEASE BLUEPRINT exists to bridge the gap between creativity and execution, empowering independent artists and record labels with a clear, repeatable process to confidently plan, promote, and launch new music in a crowded and fast-moving industry.