Stop Wasting Good Music

Start Launching Releases that Actually Reach Listeners

In-Depth Masterclass

New Release Blueprint

Sadly, the cream doesn’t always rise to the top… and releasing music today is about creating a strategic and intentional plan that gives those songs the best chance to be heard.

The NEW RELEASE BLUEPRINT exists to bridge the gap between creativity and execution, empowering independent artists and record labels with a clear, repeatable process to confidently plan, promote, and launch new music in a crowded and fast-moving industry

Make a Plan.

Set your foundation by understanding how so much good music goes unheard. You’ll learn the common reasons releases get ignored and how to avoid those mistakes right from the start.

Build a strong launch plan by choosing the right release date, setting goals, and creating a detailed workback schedule. Learn how to organize your assets, pick a distributor, and get your release ready for the world.

Create buzz around your release with effective marketing tactics that fit your style. We cover both launch-day strategies and long-term post-release promotion to help your music reach a wider audience.

Your new release support library—packed with helpful extras and deep dives into topics like metadata, sync licensing, vinyl pressing, and more. It’s here whenever you need to go further with your release strategy.

Learn with Scott!

My goal is to help you create a repeatable template for each new release. Whether it’s a single, EP, or full album.

Whether you’re a record label or an indie DIY artist.

I want you to be able to create release campaigns that you’re proud of, and that get your music heard!

Annoying Problems, Easy Solutions…

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PROBLEM: Most great songs get ignored because there’s no release plan.
SOLUTION: Follow a proven step-by-step release framework.
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PROBLEM: Artists waste months recording, only to rush release day.

SOLUTION: Learn how to pick smart release dates and timelines.
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PROBLEM: You feel overwhelmed and don’t know where to start.

SOLUTION: Use simple checklists to stay organized and stress-free.
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PROBLEM: Each release feels like guesswork with no clear strategy.

SOLUTION: Build repeatable campaigns you can use for every release.
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PROBLEM: Promotion stops the day after release, killing momentum.

SOLUTION: Keep your music alive with post-release strategies.
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PROBLEM: Hiring a publicist or running ads feels out of reach.

SOLUTION: Reach real listeners without paying for ads or PR.

Let’s Get Started!

Your music deserves to be heard. With the New Release Blueprint, you’ll have a proven system to take the stress out of release planning and give every song the chance to reach real listeners.

Don’t leave your hard work to chance—start releasing with confidence today.