The 4 Attributes of a Great Record Label

After 4 years of interviewing record labels of all stages and sizes, I have identified 4 common attributes that I think make a record label truly special!

1. Be artist-focused. Find ways to be encouraging and empowering to your artists. Be conscious of their mental health, be fair to them financially, and do what you can do to facilitate their creative process!

2. Be fan-focused. Serve fans before you get paid! Show them that you care about the art and the artists, advocate for them, and act as a conduit between them and the artist.

3. Be authentic. Give your label a personality by being yourself online. Show your face on social media, let fans email you directly, and share behind the scenes photos. Above all, prioritize community over content.

4. Be unique. Ensure that your record label stands for something or fans will think that you stand for nothing. Engage with your audience to identify what you have in common with your fans.