How to Create a Press One Sheet

Step 1: Choose Your Format

• Use Canva, Photoshop, or InDesign for a visually appealing layout.

• If you prefer a simple, text-based approach, use Google Docs or Microsoft Word.

• For a web-based version, create a page on your label’s website that can be easily updated.

Step 2: Use a Template

To make things easier, you can use the free Press One Sheet Template we’re providing in this article. (Insert download link here.)

Step 3: Customize with Your Release Info

Update the template with:

• Your artist’s name, album details, and release info.

• A brief but engaging bio.

• Links to streaming platforms.

• Eye-catching visuals like album art and artist photos.

Step 4: Export as a PDF

Once your one sheet is ready, export it as a PDF with active hyperlinks so recipients can quickly access streaming links, social media, and press contacts.

Step 5: Distribute Effectively

Email Best Practices:

• Attach the PDF or link to a webpage version.

• Keep your email concise and engaging.

• Include a private streaming link in the email body.

• Subject Line Example: New Jazz/Folk Album from Scott Orr – Out June 25

• Email Example:

  • Hello [Name],

    I hope this finds you well! YOU here from LABEL NAME. I wanted to share our upcoming release: [Album Name] by [Artist Name], out June 25th on digital and 180g clear vinyl.

    Here’s the press page: [Insert Link] Here’s the private stream: [Insert Link]

    Let me know if you’d like additional info or interview opportunities.

    Thanks for your time!

    Best, [Your Name]