EveryDejaVu (Record Lable Interview)
"Every release has to have some physical element—even if it’s just a guitar pick."
🔗 Check out EveryDejaVu: www.everydejavu.com
From Blog to Label: EveryDejaVu and the Power of Transparent Record Deal
What happens when a music blog evolves into a record label? For Ryan Magnole, the founder of EveryDejaVu Records, it was a natural transition rooted in curation, community, and a love for physical media.
In this conversation on the Other Record Labels podcast, Ryan shares how his label’s roots in blogging influence their artist-first approach. From generous royalty splits (70% to artists) to insisting every release has some form of physical merch, EveryDejaVu is redefining what it means to be an indie label in 2025.
We also talk about the emotional ups and downs of running a label, the post-digital craving for tangible music, and why Ryan believes transparency—especially in contracts—is the way forward.
Listen to older episodes of our podcast, check out our free resources for independent record labels, or learn how to start your own record label.