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Before You…
Make Vinyl!

What indie artists and labels need to know before pressing records

I love vinyl… and I’m pretty sure EVERYBODY loves vinyl!

But I also know how expensive, time-consuming, and risky it can be, especially for indie artists and record labels.

So before you commit to pressing records, here are 5 things you need to consider:

1. Are You Sure This Is the Right Decision?

Don't press vinyl just because you feel like you should. Some artists do it as a bucket list thing (which is totally fine), but it’s important to know that vinyl is expensive and complicated!

If you’re going for it, be smart about quantities. Can you really sell 300 records? Even 100? Make a plan for each unit before placing your order.

2. Start the Process Early

The longest part of the vinyl process isn’t the plant—it’s you. You’ll spend weeks finalizing artwork, prepping audio, gathering quotes, and deciding on packaging.

If you want records in hand for release day (and you should), start the vinyl planning during the recording phase.

3. Take Care of the Audio

Vinyl has its own rules. Keep side lengths under 22 minutes (18 is ideal), plan your tracklisting carefully, and communicate with your mastering engineer early.

Also, some plants offer digital or AI test pressings…explore your options, and don’t be afraid to ask your sales rep for guidance...

4. Invest in Great Design

Vinyl is a premium format. That means it should feel like more than just a music delivery method, it should feel like an experience.

Thoughtful packaging and artwork help fans connect with the release on a deeper level. Vinyl is a luxury item these days, it costs a lot and fans need to be choosey… so make something they are proud to collect!

5. Make It Special

Do one thing that makes your vinyl unique. Hand-number each copy. Add a bonus item. Offer tiered packages so superfans can go all-in.

These touches build excitement and show your audience you care, they also prove to your audience that you are one of them… that you appreciate the same artforms they do.

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Summary:
Vinyl is an exciting format—but it’s also a serious investment of time, money, and energy.

Whether you're pressing 100 or 500 records, make sure you have a plan, start early, and treat the process with the care it deserves.

Conclusion:
If you're going to make vinyl, make it worth it. For your fans, for your finances, and for the legacy of your music.

Get the full checklist and planning guide here:
👉 otherrecordlabels.com/vinyl

How to make great album artwork.

In this video, I talk about the four major things you’ll need to keep in mind when working on the album artwork for your record label’s upcoming new releases!

Helpful Articles for Record Labels

How to Make a Business Plan

Record Contract Template

How to Start a Record Label

Branding & Album Artwork

Releasing Music on Vinyl

Music Publishing for Labels

How to Make Cassette Tapes

Bandcamp Best Practices

GRAB MY FREE GUIDE TO PRESSING VINYL…

starting a record label frequently asked questions

Making Vinyl Records

Frequently Asked Questions

1. How many vinyl records should I press

Start small. 100–300 units is a typical run for indie releases. Make sure you have a plan to sell each one before committing to higher quantities.

2. How much does it cost to press vinyl?

Costs vary, but expect around $12–$16 per unit for small runs. Price depends on quantity, color vinyl, packaging, and add-ons like inserts or gatefolds.

3. How long does it take to press vinyl?

Once your audio, artwork, and deposit are submitted, most pressing plants take 8–12 weeks. Start early and expect delays.

4. What’s a test pressing (TP)?

A test pressing is a small batch (usually 5 copies) sent to you before full production to check sound quality and catch issues.

5. What’s the max length per side?

Ideally 18–22 minutes per side. Longer sides may reduce sound quality. Plan your tracklisting accordingly.

6. Do I need a special vinyl master?

Yes. Vinyl has different physical limitations than digital formats. Let your mastering engineer know you’re preparing for vinyl so they can tailor the audio properly.

7. What’s the difference between 12", 10", and 7" records?

  • 12" = standard for full-length albums

  • 10" = often used for EPs or shorter albums

  • 7" = common for singles (usually 1 song per side)

8. What’s a vanity pressing?

A vanity pressing is when an artist presses vinyl for personal or sentimental reasons, not necessarily expecting high sales. Totally valid—just be aware of the cost!

9. What’s included in vinyl packaging?

At a minimum: printed jacket and inner sleeve. Extras can include inserts, colored vinyl, gatefolds, or download cards.

10. Where can I sell vinyl as an indie artist?

  • Bandcamp

  • Your website

  • Local record stores

  • Live shows

  • Online marketplaces like Discogs or Shopify

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RECORD LABEL

ACADEMY

Instant Lifetime Access to all our courses, books, and templates!

    • How to Start a Record Label (Online Course)

    • Record Label Marketing Strategies (Online Course)

    • Record Label Decision Tool (Online Course)

    • Profitable Record Label (Online Course)

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    • How to Start a Record Label (eBook)

    • Record Label Marketing Strategies (eBook)

    • Tons of bonus templates and extra resources

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