Goal Setting for Record Labels

1. Embrace the Pause:
The Power of Taking a Break

In the face of industry challenges, sometimes the best course of action is to hit the pause button deliberately. There's no shame in acknowledging the limitations of running an indie record label for 11 out of the 12 months.

Give yourself permission to shut down operations temporarily, allowing both you and your artists to recharge creatively. Starting fresh in the new year can bring a renewed perspective and vigor, ensuring that you return to the music scene with a revitalized spirit.

2. Strategic Planning:
Anticipate Challenges and Plan Ahead

Forewarned is forearmed, and the same holds true for the challenges that come with the year's end. Take control of your narrative by proactively planning and strategizing for the inevitable slowdown in December. Set reminders early in the year to prompt strategic discussions by the end of summer or the beginning of fall.

By anticipating the emotional rollercoaster that often accompanies this season, you can formulate a comprehensive plan that minimizes stress and positions your label for a seamless transition into the new year.

3. Bold Moves:
Break the Mold and Capture Attention

Rather than succumbing to the lull of December, consider taking a bold leap that sets your label apart. Experiment with unconventional ideas or create something entirely unexpected. The advantage of this approach lies in the fact that, if the endeavor falls short, it's likely to go unnoticed amid the industry's seasonal quiet.

On the flip side, if your bold move resonates, you'll capture the attention of a less distracted audience, potentially opening new doors and expanding your label's reach.

4. Spread the Love:
Cultivate Generosity and Community Spirit

Shift the focus from internal challenges to external impact by embracing the spirit of generosity. Use the quiet period to engage in acts of kindness within the music community. Donate to and promote charities that align with your values, expressing gratitude to those who have supported your label throughout the year.

Encourage your artists to share their appreciation for albums from non-roster acts that have left a lasting impression. By fostering a sense of community and interconnectedness, you not only uplift others but also strengthen the foundation of your indie label.