Using Groover

to Promote Your Music

Here are 5 easy steps to a creating a successful campaign!

I just tried out Groover and I’m pretty stoked with the results...

I’ve tried a bunch or playlist pitching services over the years, with varying success…

Playlist pitching (specifically on Spotify) is a key part of my album and single campaigns. I have found a lot of fans through streaming platforms, and a lot of my songs continue to thrive on playlists.

So I wanted to try out Groover to see how went, and I wanted to share some of my tips to help you be more successful with your next Groover campaign!

GROOVER REVIEW

Promoting an old song and getting some great results!

5 Steps to a Successful

Groover Campaign!

1. Pick the Perfect Song

Ensure the song is playlist-friendly, with a catchy and accessible vibe.
Focus on tracks that showcase the artist's best qualities and serve as a compelling entry point into their music.
Consider factors like mixing, vocal presence, and genre-specific preferences of curators.
Don't shy away from older catalog tracks; sometimes, a hidden gem from the past can create significant impact.

2. Budgeting for Success

Recognize that pitching to curators is a numbers game; a broader reach increases the chances of successful placements.
Set a reasonable budget to enable pitching to a variety of relevant curators, avoiding a limited approach that could yield disappointing results.
Understand that a modest investment is crucial for a comprehensive and effective campaign.

3. Intentional Pitching

Research and target curators whose playlists align closely with the specific style of the song being pitched.
Avoid a scattergun approach; be strategic and intentional in your submissions.
Quality over quantity – focus on curators whose preferences match the genre and mood of your music.

4. Don’t Sweat the Feedback

Decide whether or not you want feedback on your tracks; for some, creative input is appreciated, but for others, it might be best to skip the feedback.
Maintain mental well-being by not dwelling on rejection – understand that not every track fits a curator's current search criteria.
Recognize that curators might appreciate your music but may not include it due to microgenre-specific reasons.

5. Measuring the Results

Evaluate the success of your campaign by looking at playlist placements and their impact on streams.
Identify responsive curators and analyze what resonated with them.
Measure the return on investment and determine the ideal budget for a successful response rate.
Embrace the opportunity to improve and iterate for future campaigns.
Don't hesitate to reattempt with the same track, tweaking your strategy based on past learnings.

GET STARTED AND PROMOTE YOUR NEW TRACK!

Get 10% off your first campaign with code OTHERRECORDLABELSVIP

Groover connects artists who want to promote their music with the best curators, radios and labels seeking emerging talents.

On Groover.co you can:

Submit your new release in seconds
Choose among 3,000+ blogs, radios, playlist curators + industry professionals
Get your music listened to and receive feedback GUARANTEED
Your music project gets coverage, visibility and recognition

Join over 300k+ artists already using Groover in the US, the UK, France, Italy, Brazil, Latam and more!

Get 10% off your first campaign with code OTHERRECORDLABELSVIP

Keep it simple.

Releasing new music is an exciting endeavor, but it requires careful planning and execution to ensure its success. By keeping it simple, DIY artists and record label owners can streamline their release process and set their artists up for success.

From creating a release schedule to promoting the album on all available channels, these steps will help you maximize your impact and reach your goals.

With careful planning and execution, you can release music that resonates with fans and builds a strong foundation for your artists' careers.